Seeing What Coaches Can’t: Max Besselink’s First Session With Kima.
The Test..
Finnish National Team alumn Max Besselink stepped onto the court to test Kima’s AI shooting coach.
One session. Ten shots for the initial analysis and then real time feedback based on that.
And then he said something that stopped us in our tracks:
“This gives more in‑depth detail than a personal trainer would.”
What He Saw..
Even at the highest level, feedback misses things.
No coach, no matter how sharp, can catch the invisible micro‑shifts in real time.
But AI can.
Kima surfaced the details most athletes never even know are holding them back:
- A wrist angle off by a degree.
- A foot landing half an inch late.
- A shoulder tilt that decides if the shot drops or bounces out.
Details that mean the difference between a miss and a make.
Between potential and performance.
Why It Matters..
Clarity leads to faster adjustments.
Faster adjustments lead to visible progress.
And visible progress changes everything: confidence, rhythm, belief.
But here’s the truth we’ve learned from hundreds of conversations with athletes and coaches:
Mechanics are only half the battle.
An NBA player told us recently:
“Mental resilience accounts for 50% of my performance.”
Because the game doesn’t stop at the mechanics.
It’s in the moments after the miss.
After the benching.
After the car ride home replaying every mistake.
That’s when performance isn’t about form.
It’s about identity. Belief. Resilience.
Where Kima Fits..
At Kima, we’re building a new kind of operating system for ambitious athletes.
Not just a shooting coach.
Not just an AI tool.
A companion that weaves mechanics, mindset, and resilience into every rep.
- AI-powered feedback to see what even the best eyes can’t.
- Belief training as a performance multiplier.
- Resilience coaching as a competitive edge.
We’re starting with basketball.
But our vision is bigger.
We’re building for many sports.
For every aspiring athlete.
Everywhere.
Because world-class coaching shouldn’t be a privilege.
It should be the standard.
Join the First Wave..
Max’s first session was just the beginning.
We’re not there yet, but we’re building it.
And if you believe ambitious athletes deserve this level of support and not just the privileged few, we’d love to have you with us.
