Blog.
Stories, updates, and insights from the Kima team.
The Coaching Feedback Trade-off Triangle — and Why It May Finally Be Breaking
For decades, coaching feedback has been stuck in a trade-off between speed, depth, and quality. Here is why that constraint is finally starting to collapse.
The Intern With a Time Machine
We hired an ML intern, she moved on, and left her laptop behind. Here's what happened when we wired it up to Claude Code and let it loose on the work we'd been putting off.
Why Does It Matter to Bring Coaching to Everyone?
We started by believing access to coaching would close the gap. But after building Kima and talking to players, we realized the real question is what coaching actually changes in the learning process itself.
To Build an AI Coach, I Started Coaching in Real Life
When you build software in a domain you know well, it's easy to assume you already understand the problem. Going back to coaching while building Kima revealed that the real challenge isn't analysis — it's deciding when and how to deliver feedback.
How AI Coaching is Transforming Basketball Training in 2025
Basketball is no longer just about talent, hustle, and coaching from the sidelines. Nowadays, it includes data-driven decision making, advanced training tools, and AI-powered feedback.
Bringing Elite-Level Training to Every Aspiring Athlete
Our mission is simple: bring elite-level training, the kind reserved for the privileged few, to every athlete with the drive to improve, anywhere in the world. The dream is universal. The access is not. That is what we are here to change.
Seeing What Coaches Can’t: Max Besselink’s First Session With Kima
How will AI change the way we train? That’s the question we’ve been asking athletes and coaches for months. And a few weeks ago, we got one of the clearest answers yet.
Meet the Team Behind Kima: Building the Future of Elite Training for Every Athlete
Every ambitious athlete has felt it. The drive to get better. The frustration of not having the right guidance. The question: “Am I doing this right and how do I know?” That’s the gap we set out to close.